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The workshop is scheduled for December 13th

from 14:00 to 18:00.

Program at a glance:


First Keynote Speaker:
Prof. Tal Oron Gilad

Tools and methods for Participatory Design in HRI, advantages, and disadvantages

Second Keynote Speaker:
Prof. Elmer D. van Grondelle

Learnings from automotive design – the meaning of form

SARs’ design focus group:

Ela Liberman Pincu

A design toolkit for the design of SARs, hands-on practice

Discussion and Wrap Up



Tal Oron Gilad

Tal Oron-Gilad is a full professor in the Department of Industrial Engineering and Management, the George Shrut Chair of human performance, and the vice dean of the engineering sceinces faculty at Ben-Gurion University. Tal's research interests are  user centred design  of unmanned systems in general and socially assistive robots in particular.  Her expertise is human factors engineering, Human-machine systems, and decision support systems focusing on interaction challenges, mutual understanding, and shared communication.


Elmer D. van Grondelle

Elmer van Grondelle is a lecturer in Automotive Design, Mobility Design and Strategy at the Faculty of Industrial Design Engineering at TU Delft. Elmer completed his Bachelor in Art (Industrial Design) at the Royal College of Art in The Hague (1983) and an MBA Design Management at Westminster University in 2002. Vast developments in the IT industry and its potential for design processes urged him to study IT in addition. This rare combination of studies allowed him to build up an extensive experience in the automotive industry, both as a designer as in the design of design processes. Current work concerns strategic design i.e., brand portfolio management by design. Elmer worked for a vast range of companies such as BMW, Ford, Lamborghini, Hyundai and Kwan Yang. 

Ela Pincu.jpg

Ela Liberman Pincu

Ela Liberman Pincu is an industrial designer and a doctoral candidate in the field of interaction design and HRI at ben Gurion university in Israel. She holds a bachelor's degree in industrial design from the Holon Institute of Technology, and a master’s degree in industrial design (MID) for medical purposes from the Technion - Israel Institute of Technology.

Her research focuses on evaluating the effect of SARs’ visual qualities on human perceptions and attitudes using direct and extended interactions.

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